Orthodontic Centers of America

• CLIENT — A nationwide network of orthodontic practices that became the leading provider of such services around the globe;

• MARKETING CHALLENGE — Prior to GOLD, OCA experienced flat sales in over 200 ADIs for several years running. So the objective was to increase new patient starts and revenue;

• PRIMARY RESEARCH — Our national psychographic study revealed the hidden dynamics behind purchasing braces. A critical motivation of working parents was not only to give their children the confidence that comes from having a great smile, but to gain their appreciation for having done so;

• CREATIVE SOLUTION — We created their “Thank You For Making Me Smile” campaign which was produced in multiple languages, and customized for every one of their markets worldwide; and

• RESULTS — They received more inquiries in three months than they had in the previous three years. Their revenue and stock value grew rapidly, and the campaign won over 25 international awards.