BRIAN R. GOLD

Vice President of Communications

Brian Gold literally grew up in the marketing communications world, observing his father, Keith, as he created highly celebrated advertising campaigns. And so it did not come as a surprise when he chose to major in communications at the University of North Florida, where his skill for creating highly original marketing messages won him the respect of classmates and professors alike.

After graduating magna cum laude from the university, Brian entered the agency for the copywriting career he had long anticipated. Success soon followed. One of his very first advertising campaigns — “Reaching Higher” for Flagler Hospital — garnered top honors in three categories from the International Telly Awards. That same year, Brian’s work in the tourism industry received two laurels from the prestigious Flagler Awards, including “Best of Show” honors. Scores of international awards have followed.

His cogent copy has also adroitly achieved the marketing objectives of such impressive clients as DeBeers, Disney World, GEICO, Harcourt Publishing, Orthodontic Centers of America, The PGA TOUR and the State of Florida, among many others.

During his tenure at GOLD, Brian has worked extensively in all areas of online and offline copywriting and broadcast production, including advertising, interactive, technical writing and other message-driven communications. He enjoys the subtleties and differences of each. But when asked which writing discipline he prefers, he smiles.

“Trite as it may sound,” Brian says enthusiastically, “the kind of writing I like best is the kind that the client needs most. Words can produce remarkable results when appropriately applied, and there’s nothing like watching your work make an impact.”

Brian has an insatiable curiosity befitting a professional writer. And it is this curiosity that leads to outstanding creative results.