Just as every child is unique, so is each community. That is why our research-based Intelligent Imagination™ process has become the “GOLD standard” in foster and adoptive parent recruitment. Our approach is based on experience gained from solving difficult marketing challenges for Fortune 50 companies. We utilize in-depth primary research and detailed strategic planning to tailor recruitment tactics and messages to achieve success in distinct markets and for a wide range of organizations.

Our work for Children’s Network of Southwest Florida demonstrates this proven process in action. Through extensive primary research, GOLD developed an impactful campaign that reflects the need for foster and adoptive parents in this community. By reflecting the look and feel of the area, as well as using local testimonials and research-based messages and media, the campaign helps turn prospects into parents. We are pleased to present examples of our work for CNSWFL, our featured client.