And World Golf Foundation

• CLIENT — The world’s largest professional golf tour and leading golf organization;

• MARKETING CHALLENGE — GOLD has a 25–year history of working with this client, which has included creating programs to attract new populations of supporters and players to the great game of golf;

• PRIMARY RESEARCH — GOLD launched a series of statistical research surveys that vetted a number of programs aimed at raising interest and awareness among specific prospects who otherwise might not be attracted to the game;

• CREATIVE SOLUTION — The First Tee, GOLF 20/20, Tour for a Cure and World Golf Hall of Fame are among the programs that we helped the TOUR create. We also developed an in-depth strategic marketing plan to reach new advertising partners who would support their efforts; and;

• RESULTS — Many of these programs have become international brand extensions which have introduced millions of persons to the game, and have received numerous international awards.