Government Employees Insurance Company

• CLIENT — One of the nation’s largest automotive insurance companies, now known for its savvy marketing campaigns;

• MARKETING CHALLENGE — Prior to GOLD, this large direct marketer needed to increase its new customer acquisitions;

• PRIMARY RESEARCH — Statistical research showed the benefits of having multiple mail and marketing campaigns, and to utilize their now renowned Gecko character to better state their value proposition;

• CREATIVE SOLUTION — We created over 50 humorous and compelling campaign concepts, some of which included the Gecko character to better express their cost savings message; and

• RESULTS — From our direct marketing were immediately realized high response rates, increasing new customer acquisitions and revenue. The campaigns have since become some of the most celebrated in the industry today.