KEITH D. GOLD

Career Summary

Recognized as one of the nation’s leading marketing communications professionals with numerous campaigns listed among the industry’s best by Ad Age, AdWeek, The Times (London), YouTube, and The Wall Street Journal. Received hundreds of international awards, advised heads of state and industry, and featured in numerous books on marketing effectiveness and creativity.

EMPLOYMENT HISTORY

1989 – Present

GOLD MARKETING*

CEO of this global marketing firm based in Ponte Vedra Beach, FL that has been ranked among the top 50 in America by Ad Age. The company specializes in research-based branding, strategic marketing, and 360º campaign development. Major accomplishments:

  • COMMUNICATIONS — Creating highly effective omni-channel marketing solutions for leading companies like Disney, GEICO, Red Bull, The NFL, The PGA Tour, Warner Bros., and government agencies worldwide. 
  • MANAGEMENT — Attracting world-class clients, developing highly-effective business protocols, generating over a half-billion dollars in revenue to date and building a premier brand image.
  • STRATEGIC PLANNING — Launching in-depth research studies to inform value propositions, branding solutions, new product development, and comprehensive marketing programs for every client.

*DBA for GOLD & Associates, Inc.

1993 – 1995

DMB&B*

Managing Director for the Atlanta-based marcom division of world’s 11th-largest agency, owned by Publicis Groupe, leading offices and clients worldwide. Major accomplishments:

  • COMMUNICATIONS — Created international award-winning brand-building communications for Reebok and the Olympic Games, and the popular “Moving at the Speed of Business” campaign for UPS.
  • MANAGEMENT — Developed exceptional professionals in every department, securing new clients like Foot Locker, Houghton Mifflin Harcourt, McKesson, Ralston Purina, and the state of Georgia, doubling agency revenue annually.
  • STRATEGIC PLANNING — Crafted research-driven strategic plans and white papers to deepen customer understanding, engagement, and loyalty.

*Formerly DMB&B/Clarion

1986 – 1989

BBDO*

Executive Vice President and Chief Creative Officer based in Ann Arbor, MI for several U.S. offices owned by Omnicom — the world’s largest agency network. Major accomplishments:

  • COMMUNICATIONS — Developed celebrated campaigns such as “Avoid The NOID” for Domino’s Pizza that was recognized for its creativity and effectiveness on television programs like CBS 48 Hours, CBS Sunday Morning, Late Night, and The World’s Greatest Commercials.
  • MANAGEMENT — Led the Creative Services Department and global campaign development for clients like Domino’s Pizza, IndyCar, and U.S. Olympic Committee. Landed new clients including Dunkin’ Donuts, Ford Motor Co., Johnson Controls, and the state of Michigan, increasing agency revenue five-fold.
  • STRATEGIC PLANNING — Added this marketing discipline to Omnicom’s portfolio of services to optimize client performance, growth, and evangelism.

*Formerly Group 243/Ross Roy

ADDITIONAL EXPERIENCE

Director, Officer and innovative leader at premier divisions of FCB (Interpublic Group, New York) and EPB (an Arnold Worldwide/Havas brand). Consultant for Leo Burnett, McCann, and Wonderman Thompson. Collaborated on Hall of Fame inducted campaigns for Anheuser-Busch, Coca-Cola, FedEx, McDonald’s, Pepsi, and Wendy’s.

HONORS & RECOGNITION

Received hundreds of international awards and industry recognition for creative and marketing preeminence, including multiple Governor’s Awards. Additional highlights:

  • AWARDS — Cannes Lions (France), Clio Awards, Global Awards, International ANDY Awards, London International Advertising Festival, New York Advertising Festival, One Show, OBIE Awards, Telly Awards and World Design Awards (Japan). Judged scores of competitions, including the International Short Film Festival (India) and the Walt Disney Imagination Awards, plus collaborated on Emmy, Grammy, PBS, and RIAA honored productions.
  • BOOKS AND PERIODICALS — Featured in Ad Age, AdWeek, CA (Communication Arts), Creativity, Graphic Design: USA, Graphis (Switzerland), Journal of International Marketing, Print Magazine, The Hindu (India), The New York Times, The Times (London), The Wall Street Journal, and many Who’sWho publications.
  • TELEVISION — Appeared on CBS 48 Hours, CBS Sunday Morning, ESPN NFL Training Day, ZeeTV Evening News (India), PBS Jazz, TV Land World’s Best Commercials, OLN World of Wings, and YouTube Best Commercials Ever. 

EDUCATION

In his Letter of Recommendation, University of North Florida President Thomas G. Carpenter wrote, “Mr. Gold is one of the finest students the University has ever produced.” Later named UNF Alumnus of the Year, selected as a State of Florida Top Ten Graduate by the Florida Board of Regents, and winner of the Florida Board of Education’s first EDDY Award. Additional achievements:  

  • UNDERGRADUATE AND POSTGRADUATE — Freshman studies at Ringling College of Art and Design, Associate of Arts Degree from Florida State College, Bachelor of Arts Degree from University of North Florida, and professional course completion at the Universities of Michigan and North Carolina.
  • FACULTY — Adjunct Professor at Kennesaw State University, Lecturer at Georgia State University, and Board of Advisors member at Savannah College of Art and Design. Led branding efforts for College of Central Florida, Emory University, Lake-Sumter State College, and University of South Florida.
  • LECTURES — Keynote speaker at over 30 colleges and universities, including Columbia University, Harvard University, Georgetown University, University of California Los Angeles, and Rathinam College (Coimbatore, India), as well as at AAAA, AMA, ATA, and PRSA conferences, the CWLA National Conference on Child Welfare, and to members of Congress.