TIME–LIFE™ Music & Entertainment Divisions

•  CLIENT — A division of media giant Time–Warner;

• MARKETING CHALLENGE — To determine how to organize and market the conglomerate’s vast entertainment resources in order to create brand new revenue streams;

• PRIMARY RESEARCH — GOLD’s national research revealed specific entertainment products that could leverage the Time-Life name and generate substantial sales;

• CREATIVE SOLUTION — We helped the client develop new music collections like Guitar Rock, Living the Blues, Sounds of the ’70s, Sounds of the ’80s and AM Gold, and many others. They appealed to specific groups of consumers’ deep-seated sense of nostalgia and immediately stimulated trial; and

• RESULTS — Products that we developed and marketed generated billions of dollars in revenue worldwide. Many also received Gold and Platinum records and represented an expansion opportunity into many other entertainment products.