An R+L Carriers Company

• CLIENT — A luxury real estate development owned by one of the world’s largest logistics companies;

• MARKETING CHALLENGE — Prior to GOLD, the real estate development faced flat home sales (less than 100 in a decade);

• PRIMARY RESEARCH — Our primary research revealed the exact audiences, messages and media types that would be most effective at raising awareness and stimulating sales;

• CREATIVE SOLUTION — A highly targeted multimedia campaign to position Golden Ocala as the nation’s premier equestrian and golf community in markets with high concentrations of wealthy prospects with a demonstrated interest in these amenities; and

• RESULTS — Print adverting in publications like The DuPont Registry and Departures, direct and e–marketing to the nation’s wealthiest addresses, special events broadcast worldwide and more helped the client have a 300%+ increase in high–quality leads in 90 days. The campaign was also honored with numerous international awards.

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