Case Manager Recruitment

• CLIENT — For 60 years, the Coalition has advocated for abused and neglected children. And its members care for nearly 50,000 such annually;

• MARKETING CHALLENGE — Extensive turnover among case managers has plagued Florida’s child welfare system for decades. GOLD was tapped to better identify high-quality candidates who would stay in this profession for many years;

• PRIMARY RESEARCH — We launched a series of in–depth psychographic surveys among highly–rated case managers throughout Florida which revealed the need to emphasize the challenges of being a case manager which would resonate with those best suited to the career;

• CREATIVE SOLUTION — We developed an in-depth recruitment marketing plan, a more impactful job website, and an international award-winning video which immersed prospects in the challenges and rewards of a career in case management; and

• RESULTS — Soon after its launch, the campaign generated thousands of inquiries from high-quality prospects who matched the profile that we developed from primary research. The video also received several international awards.