Apparel Brands

• CLIENT — A national apparel brand that celebrated the farming lifestyle;

• MARKETING CHALLENGE — Prior to GOLD, this niche apparel company had a large social media following, yet very limited sales nationally;

• PRIMARY RESEARCH — Our extensive series of national surveys and one–on–one interviews with retailers and farmers uncovered what product concepts would enable them to achieve a higher level of customer engagement and product sales; and

• CREATIVE SOLUTION — We developed four new apparel brands with over 30 product designs based on our research findings. These were created to resonate with new populations of farmers, ag school students and faculty, outdoor recreationalists, apparel retailers, and others; and

• RESULTS — Farm Life is successfully launching their new product lines internationally, which are projected to quickly generate interest and sales.